In preparing the American public for the second Annual Crusade for Freedom, in August 1951, the Advertising Council used the services of actor, and future U.S. President, Ronald Reagan in a Hearst Corporation movie newsreel and a televised public service appeal for contributions. Reagan was also the star and narrator of the short film The Big Truth, written by Otis Carney and directed by Seymour Friedman. Carney would receive a Freedom Foundation award in 1952 for his screenplay. Excerpts of the film, including Lucius Clay speaking in Berlin on October 24, 1950, were then used for a television film appeal for the 1951 Crusade campaign:
My name is Ronald Reagan. Last year the contributions of 16 million Americans to the Crusade For Freedom made possible the World Freedom Bell -- a symbol of hope and freedom to the communist-dominated peoples of Eastern Europe. And built this powerful 135,000 Watt Radio Free Europe transmitter in Western Germany.
This station daily pierces the iron curtain with the truth, answering the lies of the Kremlin and bringing a message of hope to millions trapped behind the iron curtain. Grateful letters from listeners smuggled past the secret police express thanks to Radio Free Europe for identifying Communist Quislings and informers by name.
General Lucius D. Clay now asks you to join him in a second great Crusade for Freedom to build two more powerful Freedom Stations that will send more messages of truth and hope through the Iron Curtain. And to establish Radio Free Asia to stop the spread of Communism in the Far East.
Crusade for Freedom Motorcade
The Ford Motor Company donated 1951 model trucks for the Crusade campaign in the 48 states and the District of Columbia. The Chevrolet Division of General Motors donated the same number of 1951 model station wagon cars. The trucks and cars were identical in every state, and each truck was clearly marked Crusade for Freedom and numbered as part of the fleet around the nation. The station wagon had a sign, Crusade for Freedom, in the shape of a flag and two loudspeakers on the roof. Advance publicity, times, and locations where the vehicles would be parked were shared in each state.
The Ford truck carried a replica of the Freedom Bell in Berlin, a Radio Free Europe transmitter tower, with the words Radio Free Europe, Radio Free Asia. An arrow of Truth pierced the symbolic Iron Curtain. Transcripts of RFE programs were also available to those interested in reading them, and spectators could hear recordings of the programs coming from the Chevrolet's sound system. Helium-filled Replicas of the Winds of Freedom balloon were often launched from the side of the Ford Truck parked in strategic locations. The Freedom Motorcade is an excellent backdrop for publicity photos for the Crusade campaign.
November 1951 Extraordinary Meeting
There was an extraordinary meeting of the CIA and the U.S. State Department leadership on November 21, 1951, in the home of State Department official Edward W. Barrett, Assistant Secretary of State for Public Affairs and an early member of the National Committee for Free Europe. Representing the CIA were Allen Dulles, Frank Wisner, Lloyd, Deputy Chief, Psychological Staff Division, and Tom Braden, Chief, International Branch, Psychological Division, OPC.
One of the items which the attendees agreed that "Radio Free Asia would undergo no further expansion until the future course of the Committee for Free Asia had been settled in a manner satisfactory to both CIA and State." The CIA's Tom Braden said, "RFA is staying right there where it is until they are given further orders." Barrett said, "In regard to the radio audience in China, it was his understanding that there is a small and decreasing audience as the result of Communist repressive measures. He felt that it was better for OPC to put its RFA money into local, non-U.S.-labeled operations in the Far East. He said that we did not need another American voice in the area." CIA Director Dulles suggested “RFA be kept going on its present basis along with CFA for next few weeks until the new head of the organization is selected. He should then be brought in for a discussion of this whole operation.”
Alan Valentine became president of the Committee for Free Asia in December 1951. He previously had been the president of the University of Rochester, ECA Chief in the Netherlands from 1948-1949 and Director of the Economic Stabilization Agency from 1950-1951. He participated in the May 10-11, 1952 state-private strategy meeting on political or psychological warfare at Princeton University. C.D. Jackson chaired the meeting with CIA Director Allen Dulles, Charles Chip Bohlen of the State Department, leading officials from Radio Free Europe, the National Security Council, etc. At one point, Valentine is quoted as saying,
I think we have to bring to Asians more of a sense of moral conviction on
our part – and I underline moral – if we are to convince them that we mean
more than just support for our program. Following that, we must be very
careful to get maximum participation by the Asians maximum control of
individual activities on a partnership basis with the Asian, and emphasize
as little as possible our part in the activities.
Our radio program, though important will bulk less large in our over-seas
operations than RFE because of its limited effectiveness due to a more
limited number of receiving sets, and because there are other devices which
We charge ourselves with the mission of bringing back and maintaining
freedom and peace from the Kuriles to Korea to about two billion Asians,
with a.staff most of whom like myself, are amateurs.









