U.S. Army General and future U.S. President
Dwight D. Eisenhower passionately called for an American Crusade for Freedom, in a nationwide radio broadcast, covered by the four major radio networks, from Denver, Colorado, on September 4, 1950:
I speak tonight about the Crusade For Freedom.
This Crusade is a campaign sponsored by private American citizens to fight the big lie with the big truth. It is a program that has been hailed by President Truman, and others, as an essential step in getting the case for freedom heard by the world's multitudes.
Powerful Communist radio stations incessantly tell the world that we Americans are physically soft and morally corrupt; that we are disunited and confused; that we are selfish and cowardly; that we have nothing to offer the world but imperialism and exploitation.
To combat these evil broadcasts the government has established a radio program called the Voice of America, which has brilliantly served the cause of freedom, but the Communist stations overpower it and outflank it with daily coverage that neglects no wavelength or dialect, no prejudice or local aspiration. Weaving a fantastic pattern of lies and twisted fact, they confound the listener into believing that we are warmongers, that America invaded North Korea, that Russia invented the airplane, that the Soviets, unaided won World War II; and that the secret police and slave camps of Communism offer humanity brighter hope than do self-government and free enterprise.
We need powerful radio stations abroad, operated without government restrictions, to tell in a vivid and convincing form about the decency and essential fairness of democracy These stations must tell of our aspirations for peace, our hatred of war, our support of the United Nations and our constant readiness to cooperate with any and all who have these same desires
One such private station Radio Free Europe —is now in operation in Western Germany. It daily brings a message of hope and encouragement to a small part of the European masses.
Freedom Scroll
In this broadcast, Eisenhower called on all Americans to sign the “Freedom Scroll,” with a “Declaration of Freedom,” which read:
I believe in the sacredness and dignity of the individual.
I believe that all men derive the right to freedom equally from God.
I pledge to resist aggression and tyranny wherever they appear on earth.
I am proud to enlist in the Crusade for Freedom.
I am proud to help make the freedom Bell possible, to be a signer of this Declaration of Freedom, to have my name included as a permanent part of the Freedom Shrine in Berlin, and to join with the millions of men and women throughout the world who hold the cause of freedom sacred.
Ike's September 4, 1950, address is an archetypal example of Cold War discourse inasmuch as it features:
· stark polarizations (truth vs. lies, peace vs. war, democracy vs. communism, liberty vs. slavery, death vs. life);
· fear appeals (secret police, slave camps, blackout, executed, blank page in history, cold-blooded betrayal);
· biblical allusions (birthright, venom, hissing, faith, God, devilish, bondage, sacrifice, doctrine);
· images of death (dying, poison, mastery of life and soul, lose American birthright, mortal fear);
· use of ultimate terms (freedom, God, democracy, progress, liberty, truth);
· savagery of the enemy (hissing, hating tirade, godless depravity, aggression and tyranny, predatory military force, ruthless men);
· righteousness of America (freedom, readiness to cooperate, opportunity, human happiness, hope, encouragement, peaceful intent, decent motives, decency and essential fairness);
· fragility of liberty (take up arms in defense of liberty, defense of freedom, destroy free government, destroy our system, destroy human liberty, overpower it and outflank it, defense of our way of life, guard it with vigilance and defend it with fortitude and faith).
Source: Martin J. Medhurst, “Eisenhower and the Crusade for Freedom: the rhetorical Origins of a Cold War Campaign,” Presidential Studies Quarterly, Vol. 27, No. 4, 1997.
For more information about the Crusade for Freedom, Freedom Scrolls, and Eisenhower's support, see:




