President Eisenhower met with executives from Radio Free Europe, the Crusade for Freedom and CIA Director Allen Dulles at the White House on February 16, 1960. During the meeting, Eisenhower told the group, “Khrushchev had told him that if the United States would avoid trying to separate the Russian people from the Russian government, he would not block or jam the broadcasts. He said he had no objection to news, music, etc. even where these convey a point of view different from that of the Soviet Union.”
Eisenhower added, “Khrushchev had said that things have changed greatly since Stalin’s time. There has been only one execution for political cause – that of Beria – since Khrushchev came to power and that no people whatsoever have been sent to Siberia for political reasons.”
The Advertising Council’s 1960 fund-raising campaign for Radio Free Europe began with the question and answer: “What is our best weapon against Communism? The answer was, “Our best weapon is the truth. The Communists fear the truth because they know it could destroy them. Now you can hit them where it hurts—with the truth! With your own truth!"
Similarly to the first "Truth Broadcast" contest the previous year, the Ted Bates Agency prepared advertisements that were sent to newspapers and magazines nationwide. The statement contest was also advertised as the Truth-cast and Truth Message. The entrant was to complete the sentence: “I believe the most important thing people behind the Iron Curtain countries should know is....” The postmark deadline for the contest entry was April 30, 1960.
The March 1960 issue of Reader’s Digest carried an advertisement that included a photograph of Nikita Khrushchev, with the message:
IF YOU DISAGREE WITH MR. KHRUSHCHEV ...
· Capitalism is a worn-out old mare while Socialism is new, young and full of energy
· The so-called free world constitutes the cruel exploitation of millions ... for the enrichment of a handful...
· Now it is American imperialism which is forcing its way ... to world domination
· Your grandchildren will live under Socialism in America.
Here’s how to put your beliefs to work
Enter the 1960 RADIO FREE EUROPE Truth Message Contest. Just write what you think people in Communist countries should know about America or freedom. Winning messages will be beamed over Radio Free Europe to millions who want to hear what you, as an American, have to say
The writers of the six best messages would win free trips to Europe for two persons. Other prizes include 50 complete sets of the Encyclopedia Britannica and 200 Hallicrafters Short-Wave Radios.

Nikita Khrushchev visited the United States for a second time in September-October 1960 for meetings of the United Nations General Assembly. Reportedly, at one point he angrily stood up with a shoe in his hand and banged the shoe on the table at which he was sitting. I use the word “reportedly” because there is no photo or film of Khrushchev banging on the table with a shoe -- although the Assembly auditorium was packed with photojournalists, film and television crews. There is one classic photo of Khrushchev giving his speech at the podium supposedly showing him waving a shoe (out of focus), but in a second shot (either just before or just afterwards), the shoe is not there. The incident, in any event, has become another bit of Cold War folklore.
On October 9, 1960, he gave his only US interview in a WNTA television program Open Air that was moderated in New York by television personality David Susskind. The program was broadcast on a delayed, syndicated basis over more than 250 TV and radio stations of the NTA network (National Telefilm Associates). Hundreds of viewers phoned the studio to protest Khrushchev's appearance.
And, other viewers called to complain about spot announcements during the program, which extolled the work of Radio Free Europe: the time ordinarily given to sponsored commercials was devoted to filmed announcements about Radio Free Europe. One of which depicted a soldier smashing a radio set belonging to a family presumably listening to Radio Free Europe
Khrushchev reportedly "just got rigid with anger,” when an aide passed him a note during the show telling him about the Radio Free-Europe spot announcements, Susskind said later.
Victor Sukhadrev, his interpreter relayed Khrushchev's comment in the next station break: "How dare you!" But after a few seconds the Soviet leader calmed down and smiled. "Well, do anything you like. We will win. We will win." Susskind later apologized to Khrushchev saying he knew nothing of the RFE commercials.
According to a UPI report published on October 11, 1960, Khrushchev said that his aide handed him a note during the Sunday television appearance to tell him commercials for Radio Free Europe were being broadcast during station breaks: “I spoke to my partner (moderator David Susskind) about it. I told him what you are trying to do—you are trying to stick a pinprick into an elephant—a mighty elephant, the Soviet Union.”
On October 17, 1960, television station WNTA apologized for carrying anti-communist announcements during the interview with Khrushchev. An apology by NTA was carried at the start of the next "Open End" program. The announcer noted that “last night that many viewers had questioned the propriety of the Radio Free Europe announcements.” He added, “While we believe that the content of these announcements, an eloquent plea for free speech, is worthy of exposure on our radio and TV stations we wish to express our regret al their unfortunate placement on the particular program on which Mr. Khrushchev was a guest."
WNTA station manager Ted Cott afterwards said that he had approved the RFE spots: “The intent of putting this on was to dramatize the fact that we in the United States were giving Mr. Khrushchev unlimited time to say whatever he felt, on American television, whereas they were jamming all our broadcasts in the Soviet Union—and this was the editorial point we were trying to make.”







