Thousands of propaganda leaflets were not only lofted behind the Iron Curtain in the Cold War, but also were dropped over American cities and towns in support of Radio Free Europe. Below, we will take a brief look at the Freedom Sky Drop in 1955.
The Civil Air Patrol, American Heritage Foundation, and the American Legion sponsored a nation-wide Freedom Sky Drop project jointly on "Freedom Day," Washington’s Birthday, February 22, 1955, as part of the Crusade for Freedom fund-raising campaign for Radio Free Europe. One thousand small airplanes flew over 200 American cities and towns and dropped the following package:
- Replicas of the Freedom Bell medallions sent to countries behind the Iron Curtain
- Freedom scrolls for the signatures of 41 persons
- Envelopes in which “Truth Dollar” contributions to the Crusade could be mailed
- Leaflet on Questions and Answers about Radio Free Europe
- Booklet entitled Your Crusade
- Reprints of the January 1955 Reader’s Digest article “Balloons Over the Iron Curtain”
How this was played out at the local level is exemplified by the proclamation signed by mayor James E. Neleigh of Las Cruces, New Mexico, which in part read,
WHEREAS one of the most effective media now known for accomplishing this vital task and combating the Communist lie technique is Radio Free Europe supported by the American people.
I DO HEREBY PROCLAIM Tuesday, February Twenty Second, nineteen hundred and fifty-five, as FREEDOM DAY and do recommend to each citizen that he sign the Freedom Scroll, which is being distributed and contribute Truth Dollars within his means to the support of Crusade for Freedom and the cause of peace and freedom in the world.
In the state of Nevada, the Crusade for Freedom campaign began with a formal dinner in Reno and the lofting of nine balloons with a personal message from Governor Charles Russell, who attended the launching ceremonies. On Saturday, eight Nevada cities were "bombed“ with leaflets, according to one newspaper account:
Eight western Nevada communities were "bombed" with leaflets Friday as the Nevada Crusade for Freedom Drive got underway...
The Civil Air Patrol took over the duty of spreading leaflets over Sparks, Carson City, Minden, Virginia City, Fern1ey, Wadsworth, Lovelock, and Winnemucca. About 20,000 pieces of literature describing the Crusade were dropped and CAP pilots said that they had been successful in hitting their targets.
In Massachusetts, the newspaper The North Adams Transcript published a photograph with the caption “Ready for Freedom Sky Drop Mission.” The photograph showed North Adams’ mayor James M. Lilly looking at the leaflet package as Civil Air Patrol Captain, Robert C. Sprague, Jr., and two of his aides in front of the airplane that was used to drop the leaflets over North Adams and Pittsfield, Massachusetts, “to shower communities with literature … to dramatize work of Crusade for Freedom in penetrating Iron Curtain with voice of Truth.”
Not all cities approved of the Freedom Sky Drop. For example, in New Hampshire plans to scatter 150,000 leaflets from airplanes were canceled in Manchester, Concord, Nashua, and Portsmouth, when police chiefs objected that fluttering paper would be a menace to motorists.
The city of Milwaukee, Wisconsin, also declined to be involved with the Freedom Sky Drop: "The office of Milwaukee Major Frank Zeidler ruled Milwaukee out of the American Legion sponsored sky drop because of the anti-liter ordinance. Police also expressed concern over possible injury to children chasing the leaflets."
The Freedom Sky Drop became a subject of communications research at the University of Colorado, Message Diffusion Under Uncontrolled Conditions, after the dropping of 9,000 leaflet packages over Boulder, Colorado.
University researchers placed an advertisement in the local newspaper The Boulder Daily Camera with the headline
You can contribute to National Defense ... We are trying to help the Crusade for Freedom by evaluating the effectiveness of this leaflet drop. YOU CAN HELP by filing out this questionnaire and mailing it to us. PLEASE DO THIS IMMEDIATELY.
The Freedom Sky Drop over Boulder, Colorado, was nor much of a success: of 428 persons in Boulder, who were interviewed after the airdrop, only 24 actually had a leaflet in their possession at the time of the interviews. Of that number, 12 found a leaflet on the ground and 12 were given a leaflet from another person. 244 of the 428 respondents stated that they knew of the leaflet-drop through “all the available mass media of communications,” but 184 did not know about the Freedom Sky Drop operation.
The researchers concluded, in part:
Conceptually, the total leaflet message may be restated as follows
1. A struggle is going on between the democratic and the communist nations.
2. In this struggle, Crusade for Freedom is playing a vital role, principally through its Radio Free Europe broadcasting system
3. The Crusade is supported by voluntary contributions from American citizens.
4. Their support is justified because the Crusade has been successful.
5. It is likewise justified because prominent Americans, such as the President, also promote the Crusade program.
The message is, consequently, one both of information and propaganda.
The report Message Diffusion under Uncontrolled Conditions, by Judson B. Pearson, Jiri Nehnevasja, and Rodney D. Elliott, was reviewed by Dr. Anatol Rapoport, Journal of the American Statistical Association, Vol. 53, No. 281 (Mar., 1958), pp. 254-256.
